While I would suspect that the findings of a MediaPost Research Brief come as no surprise I do think there are some questions that may be considered as a result.
IBM’s Credible Message: Blogging Means Business
Two senior IBM executives are featured in an informative and engaging series of audiovisual presentations that present the case for blogs as strategic business tools.
Keep it credible
One factor in keeping visitors on your site – and getting them to return, is undoubtedly the credibility factor. The more credible your site is – and by extension, your company – the higher the chances of a visitor visiting for long enough, or returning often enough, to do business with you.
Be Credible To Be Incredible
Along with the increasing population of new online businesses, as well as the recent wave of “dotbombs” and online scams, the competitive nature of the Internet will simply make the need to establish credibility an even more important issue. And in order to establish it, one must *communicate* it.
A Free, Powerful, and Credible Method to Promote Your Online Business
I’m a big believer in making smart investments — that is, I won’t hesitate to pay for marketing if I have good reason to believe that I’ll reap big profits from the campaign. But at the same time, if there’s an effective, free method of promoting my business, I sure wouldn’t turn it down!