Balancing Blogs’ Credibility
In yesterday's "For Immediate Release," I noted that Joseph Edward Duncan had maintained a blog. Duncan, in case you're not…
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Tag: credibility
52 Words And Phrases That Weaken Your Credibility
Whether you are writing or speaking, here are 52 words that weaken your credibility that you probably don't even realize…
Blogs and Trust
Lee Hopkins raised an old question in a new context in yesterday's installment of For Immediate Release.
Why Small Businesses Need Both A Logo And An Identity System
Experts urge small business owners to "brand" their business - to use a logo and a set of consistent marketing…
10 Things Every Business Web Site Should Have
Business web sites are not just like any other sites. Companies make them to reach a lot of prospective customers…
Blogger FUD
Jon Friedman at MarketWatch says bloggers frighten him... He says ... Now that bloggers have gained a measure of credibility…
10 Killer Ways To Make Your Online Testimonials More Believable
1. PICTURES - Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned…
Blogs In Crisis Communication
I'm sitting in Shel Holtz' session on "The Blog's New Role in Crisis Communication." Some highlights ...
Blog Awards: You Won’t Get My Vote
There are things in life you notice with constant surprise, that you don't understand all the fuss about. To me…
Creating Thought Leadership
Thought Leadership is a term thrown around enough times by enough people that it tends to lose face value. So…
