Tag: created

How to Know When You’ve Created a Good Ad

A great copywriter once wrote, “A good ad is like a good sermon: It not only comforts the afflicted, it also inflicts the comfortable.”

But the question of the moment is this: How do you know — before a single living colleague, client or consumer has laid eyes on it — that you’ve done a good ad? That it’s the right time to stop all the thinking, talking, writing, doodling and designing. The right time to click on “save” and call a meeting?

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