As I walked past the “Jimmy Mac Luncheonette” this morning on my way to the post office, I saw a chair positioned out front with a white board propped up on it. Handwritten on the board were these four words: “Cranberry Nut French Toast.”
No price, no “Today’s Breakfast Special” headline, no assurances that they were, “the leading provider of enterprise-wide french toast solutions for the food consuming public.” Just four simple words.