O.K., Show Me The Value!
Let's start with a question: with public relation's obvious values, I really wonder why any organization intent on achieving its…
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Tag: corporate communication
Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they're…
Knowledge is Power
... So, keep your mouth closed to keep it from getting away!
Why PR Packs a Punch
Done right, it delivers the key, target audience behaviors you know you must have to achieve your organizational objectives.
You Are Newsworthy
There is something newsworthy happening right now at your organization, but you must first think like a reporter before you…
PR Is Just Smart Business
The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice -…
Create Your Companys Battle Cry in Three Steps
Is there anything more worthless than a corporate mission statement?
Bluntness
If you can't understand this one, you're pretty stupid... See what I mean? Most of us know better than to…
There Should Be Less Talk: Mother Theresa – EQ Applications at Work
Emotional intelligence involves many separate competencies. One of them is compassion or empathy. You might think of it as ^soft.^…
New Realities of Opt-in Email Marketing
Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers…
