Adobe’s New Ad Campaign
Adobe unveiled its "Simplicity at Work" ad campaign, designed to increase Adobe's visibility as an enterprise software player and drive…
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Tag: corporate branding
Ask Jeeves To Have Balloon Made
Ask Jeeves has recently told Marcos Sorensen, the artist who designed the iconic butler, to start thinking on a larger…
Al Ries on The Origin of Brands
On a participatory journalistic whim, I landed an e-mail interview with author, brand guru and PR proponent, Al Ries. Ries…
Family Of Googol Inventor Would Like A Word With Google
The word that Google based their name on, Googol, was invented by Columbia University professor Edward Kasner. The term means…
Be The Brand!
Quick - what do you think of when you think of Nike? The swoop symbol, right? Disney: Mickey Mouse, Disney…
The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, imagecall it what you will, a logo by any other name is the group…
Make Your Small Business Look Big
Our business friendly culture, the improvements in communications, and the abundance of Internet resources have all combined to make it…
Banish Boring Photos
The average newsletter generally has average photos: headshots, people shaking hands or talking on the phone. If you're looking to…
How to Develop an Effective Company Profile — and Why
What is a company profile? A company profile is essentially a resume for your company that you use to establish…
Branding Basics
Branding is the process by which you attempt to differentiate your business from your competitors. Just as a brand will…
