Tag: corporate

Monster Cable: We’re Not A Corporate Bully

The Internet can make or break you PR-wise. After a couple of weeks of Monster Mini Golf taking its tale of corporate bullying to the Web, Monster Cable has suddenly responded, at length. “Head Monster” at Monster Cable Noel Lee says Christina and Patrick Vitagliano are using people’s sympathy to further their own agenda, and that Monster Cable does not like suing people.

SES: Creating Your Corporate Narrative

Everybody loves a good narrative. That’s not to say everybody loves the same type of narrative. Experts in the craft of writing, though, generally agree there is a "worst" kind of story, one they label the agenda story. That’s because the narrative is a thin veil for a thesis, one the author is trying to impose upon the reader; the reader would rather come to his own conclusions based on the narrative itself

Back To Top