Website Owners: How to Get Sales and Marketing Help
Many people mistakenly believe putting up a website is marketing.
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Many people mistakenly believe putting up a website is marketing.
In a previous article we talked about writing to persuade. Today I would like to look at one of, if…
I would like to talk a little about writing persuasive ads. There are volumes written on this subject. Like anything…
"Top-of-mind awareness" is not exclusive to marketing in general. It also applies to an advertisement's headline. Many people use boring…
One of the greatest tools used by top copywriters is a little known secret that can multiply your response ratio.…
Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned…
Have you ever seen the movie "Multiplicty?" Well, in this movie, actor Michael Keaton plays an individual who ends up…
Don't get defensive, and don't become offended by the points made in this article -- this is meant to HELP…
"THIS IS *NOT* A SCAM!" How many times have we seen ads that begin like this, that we just skip…
The most profitable and often overlooked free publicity generator is the news release. News releases are not only great marketing…