Can Web Copywriters Learn From Direct Marketing Techniques?
Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without…
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Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without…
Although e-mails have taken a front seat in business communications, the business letter remains an important communication medium for salespeople…
Regardless of how many forms of promotional material you create, the simple yet very important sales letter never goes out…
Electrifying, razor-sharp "bring in the money" sales letters and ads can be yours when you follow these simple rules....
I sent the following short sales letter by email to my own list of some 800 names. There was an…
Recently I sat on a plane from Phoenix to Austin. I decided to kill some of the two hour flight…