If you’re hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don’t envy you.
Top 10 Ways For Copywriters To Overcome Writer’s Block
We all know that words have the power to persuade, compel and most importantly, sell.
Can Web Copywriters Learn From Direct Marketing Techniques?
Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first? It’s what many website owners do when they don’t test and measure their own website copy and content then spend thousands on web marketing campaigns to drive traffic to their websites.
The Biggest Mistake Copywriters Make
Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they’re desperately unproductive.