There are a lot of good writers out there. There are even a lot of great writers out there. But a copywriter- a great copywriter, does more than just write. A great copywriter has the ability to write persuasively, research facts, and think in terms of the “total marketing piece”- because copy is only a part of the ad, brochure, website, or flyer.
10 Things to Expect from Your SEO Copywriter
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing.
10 Things You Should Expect From Your IT Copywriter
Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field.
How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don’t – a commercial imperative.
10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.
A Freelance Copywriter? Dont Overlook Their Value
To manage costs, many companies choose to handle the development of their marketing materials strictly in-house. What they dont realize is that they could be limiting their profits by following this strategy.
11 Things You MUST Know Before Hiring a Copywriter!
If you’re considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.
Choosing A Copywriter
Copywriters come with many skill levels, talents, and experience. Choosing the best copywriter for your business will depend not only upon your needs, but also upon what you can afford to pay. But what do you look for when your company is small to medium-sized, and you simply don’t have that “BIG BOY” budget?
7 Tips for Finding and Hiring a Good Copywriter
A search on Google for “copywriter” will turn up no less than 174,000 names. Writers who call themselves copywriters may be plentiful, but real copywriters who are good are hard to find.
Ernest Hemingway and George Bernard Shaw tried it and decided they couldn’t do it. John Marquand and Stephen Vincent Benet gave up almost as quickly as they started. Aldous Huxley said it was “easier to write a passable sonnet than a passable advertisement.” And the lore of the advertising business is filled with tales of other successful novelists, journalists, playwrights and poets who have tried their hand at advertising copy and failed.
How Does a Copywriter Work?
A copywriter does not just write the words, he or she renders soul to the idea that sells. The copywriter collects all possible information before sitting down to write a copy. The copywriter thoroughly studies the market segment and tries to understand the psychology of the audience at whom the campaign is going to be targeted.