WebProWorld
On average, online retailers still only convert two to three percent of visitors into buyers. Though people are buying more online than ever before, that number has remained consistent over the last three years.
The three percent conversion average is also consistent across studies by different organizations, according to e-Marketer. That means that 97 percent of shoppers still prefer to buy offline.
In today’s post, Darren Rowse at Problogger asks:
“If you had the attention of 400 internet marketers for an hour and were given the brief to talk to them about blogging – where would you take the session?”
It’s a great question, and a great opportunity to lay some important points out on the table. And why should you listen to me? Because I am a professional blog consultant who works with Alliance Software, a company whose clients are almost exclusively high-performance internet marketers. (We’re talking “gun” entrepreneurs running highly-leveraged businesses turning over millions per annum off online sales.) I am therefore in both worlds all the time, and never sure whether to call myself a blog guy or an internet marketing guy!
One visit does not a sale make. Be sure to make your Web site so attractive to your visitors that they want to come back. You don’t win their trust right away. It may take from 4-7 visits before they buy.
Here’s Five Ways:
1. Check and Correct What’s Not Working
