Metrics Matter!
Recently, I talked with a speaker about her "extremely successful" Website. She based this opinion on the fact that she…
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Tag: conversion optimization
How To use Split-Run Testing to Raise Your Conversion Rates
Have you ever heard the phrase "split-run testing?" No? If you have a website and you're trying to sell something…
Let’s Teach Our Buyers How to Decide
Direct response has been a subset of sales. In its most simplistic definition, it can be defined as any medium…
Rules For Online Selling
I have read the article about the 30,000 visitors and no sales. I agree with you that targeting is an…
Let Your Mistakes Improve Your Marketing And Your Profits
Have you ever sent out a sales letter and received little or no response, or put up a web site…
Information Architecture: Webpage Mental Maps Emerge
When people come to your website they have a mental map of how their 'ideal' webpage should be. They expect…
Tons Of Traffic And No Sales? — 3 Solutions
A few weeks ago, I received a question from a Webproworld reader. Howard wrote to tell me that his site…
Help Visitors Buy: High-Profit Tips
How do I find the information you are asking for? Sometimes, you will have to ask visitors for information for…
4 Tips To Get Visitors To Click
On many sites, it's impossible to lead visitors straight to your primary goal on the home page. Getting visitors to…
Facilitating Decisions: A New Way To Boost Sales
For years, marketers have assumed that because they can't figure out just how or why a consumer chooses one product…
