Web Traffic Analytics and User Experience
"Analytics." The word sounds technical, number-crunchy, maybe even a bit boring. We information architects and user experience folks tend to…
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Tag: conversion optimization
7.5 Ways To Get More Sales Through Your Web Site
Yes, apparently - websites are supposed to make money! Somebody came up with the strange idea that it's really not…
Invite Questions to Boost Your Sales
Do you invite your prospective customers to ask questions ...or do you try to avoid getting questions from them? You're…
How to Tell People What Else You Do on Your Website
People come to your website on a mission. They want to do something specific. They are tunnel readers. Telling them…
The Failure of the SEO System
I see people daily preaching about how web site owners need to pay upwards of $7,500.00 or more for a…
Testing and Tracking to Improve Your Conversions
Creating an effective sales letter page is an essential part of your online success. However, unless you're testing and tracking…
Copywriting Makeover: Its Not About YOU, Its About THEM
I've always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most…
Ten Basic Steps for Building a Click-ready Web Site
1) Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent…
Top Ten Online Choices to Get Clients to Choose you Again and Again
Did you know that 95% of coaching businesses fail because their owners don't pay enough attention to sales copy?
The Keywords That Sell
You've researched your keywords. You've chosen keywords that relate to to your area of business. You've put in the hard…
