The Case for Overture to Enter the Mass Contextual Advertising Market
Contextual Advertising is, by definition, text-based advertising. As opposed to search engine results which show up when a user types…
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Tag: contextual advertising
Contextual Advertising: Facts, Myths, and Misconceptions Part 1
Reader Question: I have newsletter articles and a forum on my Web site. Since I often have focused content on…
Google and Overture in Contextual Conundrum
The business model is both basic and complex at the same time. Google and Overture can make your paid-ads appear…
Contextual Advertising: Is it Right for You?
If online advertising had fads, contextual ads would be the latest "in thing." Also known as "content targeting," they seem…
8 Tips for Maximizing Contextual Advertising Revenues
In the late 90s, web publishers were riding high with banner ads. Payouts were great, and many web owners actually…
Rapid Contextual Analysis of Textual Information
Crystal Semantics is set to revolutionize the world of online contextual advertising with the launch of Textonomy Advance.
Big Surprise for Search Advertisers
Many search engine advertisers who are bidding on keywords are in for a big surprise. They are automatically enrolled in,…
Kanoodle Enters Contextual Ad Market
Kanoodle has now jumped feet first into the contextual ad market with their latest offering, dubbed "Context Target." With Context…
Survey Finds Google Advertisers Want Lower Rates For Gmail Ads
According to a survey completed by Mosaic Media, 57.1 percent of Google AdWords advertisers want their ads to appear contextually…
More Companies Launch Contextual Ad Networks
Tacoda Systems and aQuantive, Inc. have decided to throw their respective hats into the lucrative contextual ad industry. The difference…
