At the annual shareholder meeting a month ago, Google promised new YouTube ad formats that would be neither pre-roll or post-roll.
Google Discusses Duplicate Content
If concerns about duplicate content have got you up at night, Google wants you to return to bed and get some sleep. The search giant (re)addressed the issue this morning, and the average honest webmaster has little to worry about.
YouTube Allows Content Creators To Dabble In Ad Sales
It looks like another one of YouTube’s "best products" (as defined by Eric Schmidt) is arriving; certain professional content creators should soon have the option of selling ads on their own channels.
Google Likes Your Content First-Click Free
Punishing a visitor from Google with a subscription login page, where the visitor expected to find content based on the search result, could draw a penalty from the search ad company.
Bad Content Equals Bad Sales
What I like about Jakob Nielsen’s posts most is the grumpy-old-man-ness in the underlying tone. It makes me almost think he’s family. But along with the why-doesn’t-anybody-ever-listen-to-me attitude comes some sage-like advice. This time it’s about how bad content trumps other design flaws in terms of what’s bad for business.But before that, it’s about elevator buttons:
Customized Content Makes Users Uncomfortable
A majority (59%) of U.S. adults are not comfortable when Web sites like Google, Yahoo and Microsoft use information about a person’s online activity to target ads or content based on a person’s interests, according to a new survey from Harris Interactive and Dr. Alan F. Westin, Professor of Public Law and Government Emeritus at Columbia University.
Google Talks About Content Network Tools
There are many products and services available to help a content network. The trouble is that access to some of them costs money. So, as a straight-from-the-Googler’s-mouth alternative, ways to improve content network performance were recently discussed on a Google blog for free.
Search Or Content Ads? A Marketer’s Dilemma
One of the issues presenting itself after Google’s new focus on quality search ads—CPC inflation, expected higher conversions, reported lower publisher payouts—is the question of which gets more bang for the buck, search or content ads?
Buzz Begins With Yahoo Open Content
The company’s open content strategy picked up steam with the debut of the social media site Yahoo Buzz.
SEO Step Four of Ten: Content Optimization
Welcome to part four in this ten part SEO series. The ten parts of the SEO process we will be covering are: