Tag: content

Time Spent With Online Content Reaches Record High

The Online Publishers Association (OPA) announced toady that time spent with online content reached a 2008 high in October, according to its Internet Activity Index (IAI).While time spent with content jumped in October, share of time spent with ecommerce hit an all time low. The OPA launched the index over four years ago, it measures the amount of time consumers spend online each month with ecommerce, communication, community, content, and search.

Video Search To Use Internal Content

Today the WSJ profiles a number of video search engines that actually seem to be getting smarter. Instead of relying on external meta data to determine the content of a clip, these engines are looking to data internal to the clip itself—including dialogue and people (or characters) appearing in the clip. And yep, one day YouTube might not be the #1 video search engine (although they may still be the #1 video hosting site).

What’s Good for Users is Good for Advertisers/Content Providers

A new YouTube channel shows not only how the site itself can better compete in the online video industry, but also serves as an example of how other businesses can layout engaging video blogs.Google is producing more original content for YouTube following the success of the hit "Seth MacFarlane’s Cavalcade of Comedy", which was exclusive to the video site. They started running a channel/show called Poptub last month, but it has not received much attention until now.

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