Kanoodle, through ContextTarget, places contextually-relevant ads on participating content providers’ websites. I spoke yesterday with Lance Podell, Kanoodle president, about their new ClickFactor system of determining ContextTarget relevance.
How to Write Effective Web Content for Your Business Website
The text of your website can make or break your web business. While design is an important feature of any website, no sale can ever be made if the website contains no words, or worse, words which do not inspire action from the website visitor.
Search Engine Strategy Links or Content?
The Links vs. Content “Debate”
A debate of sorts is raging in the search engine optimization community, about whether content or linking is the best path to top rankings. This debate has been played out in all of the major search engine discussion forums and has become fodder for countless blogs.
Creating Value With Streaming Video Content
Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a corporate video, all too often they are put off by the perceived cost and subsequently find it hard to justify commercially. Furthermore, the process of making a video can at times, appear complex and intimidating, with an array of technical terms and processes.
Make Your Content Easy to Read
One of the biggest mistakes you can make when creating a web site is to take large chunks of copy from your existing marketing materials (ads, brochures, sales letters etc.) and cut and paste them onto your web pages.
Advantages of Accumulating Content
Often we hear webmasters of popular sites tell us that content is king and how it’s important in generating traffic. But rarely will they explain in detail as to why and how that is. I will cover that subject in this article but as to how it relates to the concept of what I like to call “accumulating content.” What I mean by accumulating content is content that accumulates on your site over an extended period of time. Now I realize that I wouldn’t be able to fully discuss all of the advantages of accumulating content in one single article but I have 7 points I hope to drive home. So without further ado, I’ll get right to the 7 points:
What is Content? Part I
Browse any webmaster forum or read web tutorials and you will find that nearly all the experts these days recommend that you have lots of good content on your site. Sounds like good advice, doesn’t it? But what does it mean?
The Link Building vs. Content SEO Debate
The link building vs. content seo debate is still raging in the forums. John Scott, a staunch advocate of link building, keeps the thread hopping with his beliefs that, for competitive search terms, links are the only way to top rankings.
How To Syndicate Your Content
Do you have regularly updating content that you would like to make available to other websites? Perhaps a computer tip of the day, a daily recipe, or even a daily cartoon?
Content – The Ultimate Link Building Strategy
If you’ve been looking for an easy way to get your link on hundreds of websites and increase your traffic, providing content may be your answer.