Delivering the evening keynote at the Syndicate Conference was Dow Jones Consumer Electronic Publishing senior VP for Business Development and Marketing, Jessica Perry, whose Wall Street Journal Online isn’t giving all of its content away online.
How To Thrive With Open Content
Syndication, aggregation, and generation offer three ways for companies to benefit from an open approach to content rather than a proprietary model.
Yahoo! Pumping Content Into Malls
Just in time for Black Friday, Yahoo! has brokered a way to reach those bargain-mad shoppers in a captive food court environment. Yahoo! content and 30-second commercial spots will be broadcast in New York and Los Angeles malls on gigantic ceiling-suspended video screens.
I Hate the Term “User Generated Content”
Heh, I was reading Mary Hodder’s post about the correct term to call people who generate content and thinking back to why I hate the term “user generated content.”…
How User Content Will Change Everything
Google, the advent of weblogs and social networks, and the proliferation of broadband Internet are changing the advertising world in two very important ways: first by loosening the grip advertisers hold on content; and second by exchanging that control of content with better targeting and return on investment. These seismic shifts make a sound that is the death rattle of traditional media.
Online Teens, Mainline Content Creators
Ever wonder what your teenagers are doing? How are they spending their time? There’s a legitimate chance they’re loading something online. According to the new Pew Internet and American Life Project study, 57% of online teens create content for the Internet. This means about 12 million kids, 12-17 or about half of all teens are content creators.
Teens Do Lots Of Content Creation
Pew Internet and Life said in a recent report that 57 percent of teens now create Internet content, whether it is a blog, a web page, or simply sharing offline content online.
Avoid Duplicate Content Penalty on PPC Landing Pages!
There are recent posts in marketing forums worrying over “duplicate content” penalties concerns when creating pages intended as Pay-Per-Click landing pages. First a couple of definitions:
Where’s Your Content?
Once again, it’s being made clear that the old isn’t old at all. Google’s latest update seems to make it clearer than ever that actual website content continues to be a vital element in creating a successful website.
Deep Linking: How to Build Quality Links to Deeper Content
Sometimes one of the hardest things to do for any website is build links to deep content.