Link Equity
SEO’s used to talk a lot about preserving PageRank – I used to think of PageRank as like water, and building a good site archtecture was about funneling this into the right sections of the site in the right manner.
Fixing Duplicate Content Issues
Not all webmasters are aware that search engines view each URL as a different page, even it has the same content or is different from the other URL by ending with a slash or if it preceeded by a www or not. To serve only one version of the page to get the deserved traffic, you’ll need to remember a couple of things about fixing URL issues.
Your Content: Does it Demand to be Passed On?
No matter what you sell, the cheapest way to get your message out there is to get your customers to do it for you. But how do you create content that practically compels readers to pass it on? What makes someone decide to take the step of introducing your content to someone who trusts them?
Social Media Content Audit
One of the most formidable barriers to the widespread adoption of social media tools within enterprises is fear of failure.
What if we make blogs, wikis and other social collaboration tools available and nobody uses them? Unlike the consumer side of the web where the fact that individuals seek out, self-select and manage the social software they want to use is a reliable indication of their motivation to use it, corporations simply have to take it on faith that somebody within the organization will think of something useful to do with these new tools.
Online Video Success Depends on Content Strategy
Andrew Foote of Peppercom has some sage advice for firms looking for success with viral video and social media as part of their internet marketing strategy.:
Paid Blog Posts and Misleading Content
The LA Times reports that thousands of bloggers are writing sponsored posts touting such diverse topics as diamonds, digital cameras and drug clinics. The bloggers are spurred by new marketing middlemen such as PayPerPost that connect advertisers with mom-and-pop webmasters. Thanks to Daily Dog for this item.
Why should there be concern about this practice?
Google To Share Content Partners
Big news today is that Google are planning on openly listing content sites where adverts display for Adwords advertisers. I have criticised Google about this in the past, so its great news to hear that they will finally be introducing more transparency in their ppc network.
Tips for Content Distribution Networks
In the past I’ve written about the content versus links debate where SEOs seem to fall on one side or the other when assigning the majority of importance for search engine rankings. What’s missing from that conversation is the need for a distribution network.
Google-hosted Blogs – Content Warning
When a Google Blogger blog is flagged by many users, and Google reviews it deciding it contains hate content, then Google may put up a “content warning” (this is not a new feature, it exists for some time).
Speedy Content Changes in Any Language
In the past, we’ve urged marketers to do it wrong quickly. But how can you make quick content changes when you have to translate into other languages? For global companies, translating their content into other languages can be a time-consuming process that delays the launch of new pages and campaigns. So, exactly how do you speed up your ability to change content when you have to do all that translating at the end?