A Wish List for NYT’s About.com
In the wake of the Times acquiring About.com, I thought it might be nice to imagine a reinvented About.com under…
Part of the
network
network
Tag: content strategy
Find, Listen, Engage and Empower
At CooperKatz, our new Micro Persuasion agency practice has four basic philosophies.
Only Open Blogs Work
It was quite an eye opener to read this comment by Steve O'Keefe to Elizabeth Albrycht's post on Monday that…
Forums Should You Have Them on Your Website?
Forums have become a common feature in many websites. With good free scripts available, and paid scripts being relatively cheap,…
Is This You? (Reader Persona Design: An Example)
Do you work in a medium-to-large organization whose web content you feel could be put to better use? If so,…
The ‘Matrix’ Help for Keyphrase Analysis
Keyword analysis is a major part of search engine marketing. Choose the right key phrase,check the market and calculate the…
An Ethical Alternative to “Doorway Pages”
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.
Business Risks With Blogging: A Conversation
How much can you say in your corporate blog ... A reader contacted me to get my view on this…
Serious Podcasting For Business
It's been interesting reading some of the reactions by business bloggers to General Motors' first experiment with podcasting last week.
Writing Marketing Copy That Sells
When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read…
