Learning to Write Better Web Content
Web content should be both short and sweet to get the attention of the audience you are trying to reach.…
Part of the
network
network
Tag: content strategy
How to Tell People What Else You Do on Your Website
People come to your website on a mission. They want to do something specific. They are tunnel readers. Telling them…
Rules, Regs, and Recommendations for Search Engine Copywriting
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is…
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2
In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas.…
How to Write Effective Web Content for Your Business Website
The text of your website can make or break your web business. While design is an important feature of any…
Copywriting Makeover: Its Not About YOU, Its About THEM
I've always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most…
PDF Files – Your Undiscovered Gold Mine
It is a well established fact that search engines simply adore (relevant) textual content above anything else. However, in our…
How to Use Invisible Text Without Being Penalized by the Search Engines
Contrary to what is generally circulated as accepted knowledge among search engine gurus, you can actually put a fair amount…
Branding, Sloganizing and Search Engine Marketing
The descriptions search engines offer when displaying search results are generally retrieved from two sources:
Blogs: A New Communication Tool or a Marketing Avenue?
We all know by now that the internet is the global communicator. We still haven't dreamed of all the ways…
