Content Management : A Process, Not a Series of Projects
When something is new, we need to approach it in an exploratory manner. We need to experiment and try things…
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Tag: content strategy
The Number 1 Reason Most Websites Fail
Failure, just like success, is measured differently by each and every one of us. What one man treats as success…
Branding a Directory
How do I Create a Successful Directory? There are a few things which are important to do when creating a…
How To Achieve Success With Your Own Money – Making Newsletter
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and…
Organizing Your Data to Write Better Copy
Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally…
How to Create A Homepage That Works
Want to know what the worst thing to say on a homepage is? " Welcome to our homepage." And yet,…
The 2 Best-Kept Secrets Of The Internet
It's a difficult task creating a website that brings you business. It's a full-time job where things seem easy at…
Web Content Management: A Lot of Great Progress
Every day there is tremendous work being done on the Web. Talented, dedicated people are working with limited resources and…
The Dos and Donts of Web Site Design
Let's discuss an important point about online content/text versus print. People read text off a computer screen at about 1/4th…
How To Integrate Key Words Into Your Web Site Copy
If you're reading this and your web site doesn't contain any body text on the home page, give yourself a…
