It’s well accepted in marketing that people buy on emotion. They purchase on emotion, and then justify the purchase with logic. As Barry Feig puts it in his book Hot Button Marketing:
People don’t buy products and services, they buy the satisfaction of unmet needs.
Consuming RSS Feeds With ColdFusion
ColdFusion doesn’t seem to get the respect it deserves amongst the dedicated Java or .NET or even PHP development circles, but having worked in all of those environments, I’d like to state for the record, that completing a large scale development project AHEAD of schedule, keeping your Business Managers and Projects Managers happy, and let’s not forget the most important of all…
Creating and Consuming a Web Service
One of the most powerful aspects of .NET is the ease with which one can create Web Services. A Web Service is an external interface provided by a Web site that can be called from other Web sites. For example, a financial company may make up to the minute stock quotes available via a Web Service for those who do their trading with that company. This information could be read from a Web page and displayed, or read from a stand-alone application on a customer’s desktop computer.