How To Turn The Biggest Skeptics Into Eager Buyers
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should…
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Tag: consumer psychology
Playing “hard to get” … the Scarcity Mindset and it’s Phenomonal Results
Believe it or not, the more "unattainable" you make your product or service, the greater the desire is for people…
GET MORE SALES BY REDUCING SKEPTICISM AND INCREASING DESIRE
Prospects buy from you because they want to enjoy the benefits produced by your product or service. Their desire for…
Recognizing Your Diverse Audiences
Do you think of everyone in your audiences as being the same, or do you think of them as members…
How Original Should Your Headlines and Slogans Be?
When trying to come up with an ad slogan or headline, do certain familiar phrases leap to mind? Phrases that…
Customers Buy When They Feel Good
Prospective customers will not buy unless they feel good about you, your company and your product or service. Here are…
Attract More Buyers to your Product: Use Metaphors
Surprise your potential buyers. Give them chocolate frosting! After we entered school we had a lot to learn. We left…
Moonlighting Idea: Bumper Sticker Advertising
Have you ever noticed that many of the best moonlighting moneymakers seem to fall into two categories: either "Duh, I…
Power Your Profits With Price And Perception
People don't always buy based on the lowest price, but they do like to feel they're getting a good deal.…
Why People Buy
Why do people buy? The answer may seem like common sense, but it is not. Most sales people have no…
