Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two…
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Tag: consumer perception
Power Positioning — How To Use It To Increase Sales Dramatically
Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you…
How to Make Your Name Stick
In our overcommunicated society, we are constantly bombarded with messages that seem to be just one big blur of sameness.…
How to Name a Product, Service or Company
Today, it is an understatement to say that we are constantly bombarded with information of nuclear proportions. The roles of…
Industry Pro Interview: Branding – Turning Your Customers Into Evangelists
When you say the word "branding", most people think USP (unique selling proposition). However a USP is far from the…
What’s the Big Idea?
Can't move any products? Maybe the problem is you don't have a BIG IDEA. What's a BIG IDEA? A BIG…
Building Consumer Confidence
Consumer confidence is far more difficult to build and sustain online than it is offline.
What is Branding and Why Do You Want It?
Talking about branding is like talking about leadership. There are coaches and courses which purport to "teach" leadership, but as…
Are ‘killer marketing tactics’ dead?
FFA page advertising once very effective, is almost defunct now; Banner advertising has lost its lure; Email lists are fast…
