Find, Listen, Engage and Empower
At CooperKatz, our new Micro Persuasion agency practice has four basic philosophies.
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Tag: consumer insight
Tap Into the Flickrgeist
Consumers are replacing Consumer Reports. We are increasingly turning to blogs and other forms of consumer generated media to gather…
Search Engine Loyalty Drives Industry
The results of iProspect's Search Engine User Attitudes Survey, which focuses on search engine loyalty, have been released. These results…
Differentiating Yourself From the Competition
It's getting harder and harder to differentiate yourself from the competition these days. Especially when your competition is global, offer…
Doubt PR’s Clout? Don’t!
Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L. I don't…
The Most Important Thing to Know About Advertising
I am often asked, "What is the most important thing to know about advertising?" The answer is simple, although it…
Define a Niche, Then Conquer
Looking for a quality baseball cap? Hey, it's easy. Check out the material and workmanship. Grab a color you like,…
Some Advertising is Doomed to Fail
When people are concerned about the lack of response to their advertising, usually they complain about one of two things.…
