Shouldn’t Metadata Be Everywhere?
Today, debates about metadata protocols seem to move glacially. But the need for much more labeling of business objects (like…
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Tag: consumer experience
Consumers Can Tell You Where to Put that Ad
OK, the marketing community clearly needs to revisit a few rules of engagement or risk completely alienating consumers. We're paid…
A Web Directory That Helps You Do, Not Find
Interview With Gimpsy Founder - Mordechai Chachamu
Be The Brand!
Quick - what do you think of when you think of Nike? The swoop symbol, right? Disney: Mickey Mouse, Disney…
Understand Brand
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring…
Why Can’t Microsoft Make
Why is it that Microsoft wants you to buy its product but does not want you to open the plastic…
Relationship Marketing King: Wal-Mart Still No. 1
The economists are still telling us how bad the U.S. economy is, but don't say anything about the bad economy…
Don’t Overlook Your Natural Market
Are you overlooking an easy source of highly profitable sales and profits hidden in your existing target market? You are…
