Can Coporates Blog?
When it comes to the blogosphere, companies can be damned if they do and damned if they don't, so what's…
Part of the
network
network
Tag: consumer engagement
Blogs Usurped Super Bowl Ads
This year, the game was better than the ads. Again. You want to know why? There will never be an…
Talking To Consumers + Blog Mining
Does talking to consumers plus blog content mining equal a new effective way to conduct market research ... I think…
Ads: “No longer a one-way monologue”
An Ad Age story* notes how advertisers are also scratching their heads (along with journos and PR folk) on "what…
Measuring Online Ad Effectiveness, 2004
Research and Markets has added Measuring Online Ad Effectiveness, 2004 to their offering. The old mantra of advertising, Wanamaker's Rule,…
They become buyers…Real-Time Auctioning Web Services
Businesses tend to increase their market share. The gain is taken from those competitors, who postpone adopting innovative sales models.…
Marketing to Today’s
The average consumer today is exposed to a deluge of 1,700 marketing messages during a single 24-hour period according to…
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities…
GOT MEME? How to Attract Your Clients’ and Customers’ Attention
No "meme" isn't a typo and Got Milk, the more commonly know phrase, is actually a marketing meme. If you've…
The Powerful Sales Letter Visual Impact Technique!
Imagine sitting down at your computer, and with a few keystrokes, creating a stronger sales letter that immediately captures your…
