“Out of Focus” Ads Can Cost You Customers
As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight…
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Tag: consumer attention
Shake Up the Status Quo
If you want to get noticed, you need to do something that makes you stand out from the crowd. The…
Your first job is NOT to get your customer to read your ad.
Many of the most successful advertisements and web pages follow the AIDA formula:
Some Advertising Is Doomed To Fail – Find Out Why
When people are concerned about the lack of response to their advertising, usually they complain about one of two things.…
