“We all sell the same thing… there’s no difference between what one company offers compared to another.” Those are the words a manager of a large, but struggling technology solution provider revealed to me.
Small Business Development: A Must For IT Consultants
Small business development is a make or break activity when starting out as an IT consultant. You need to get your name out there as much as you can.
Marketing to Small-Medium Businesses Via IT Consultants & Resellers
I was quoted in a special report by MarketingSherpa’s contributing Editor, Dianna Huff. Her article stresses that OEMs can do a lot more to help IT consultants and resellers with selling.
Business Plans- What Consultants Dont tell You!
Do you have a Business Plan? Congratulations, but you are in a small minority. And if you have a plan, is it integral to your business, and instrumental to its growth?
Good Blog Consultants Are More Than Implementers
I’ve gotten a couple comments and emails on my last article that I want to address. The first one is: There seems to be a built-in assumption in your article that “blog consultants” are just implementers.
Official Google Adsense Consultants
What do you think about the idea of Google licensing people to act as Adsense consultants? …
Internal Blogging More In Focus – Blog Consultants Beware
Internal blogging is discussed more and more. It doesn’t surprise me. If we compare to web communication in general an intranet is for many companies more effective in terms of ROI than an external site.
Internet Telephones Are Aiding Consultants
Adopting new technology can be challenging for any company. Small and mid-size business owners in particular often do not have the resources or support to move ahead with new business tools. This hesitancy, unfortunately, often puts them at a competitive disadvantage or holds them back from fully realizing their dreams of success.
Why Guerrilla Consultants Need Great Web Sites
In a world where anyone can access the archives of the Smithsonian Institute with a click of the mouse, potential clients will not be satisfied if a consultant’s Web site turns up nothing but marketing babble. Clients come to your web site for one reason: to solve a problem. They expect your site to look professional, be easy to navigate, and offer content that helps them understand how you can help them.