One of the things most if not all Internet marketers come across at least once in their lives is “spam.” Whether they’ve used it, contemplated it, rallied against it, or received it, the deceptively appealing nature of unsolicited commercial email as well as the gut-wrenching, mind-numbing, nerve-racking person-hours it takes to manage spam makes it the most detested form of online marketing. But the question remains: Why is it still being used?
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