The complexity of mobile applications and services is preventing their adoption and usage, according to a survey by mobile device management company Mformation.The majority (95%) of consumers said they would be more likely to try new mobile services if setup was easier. Difficult setup issues are also preventing 45 percent of people from upgrading to new, more advanced mobile phones. More than half (61%) of these mobile users say phone setup is a frustrating as changing a bank account.
Americans Confused About DTV Switch
Close to half of over-the-air households reject post-transition pay TV and plan to receive free, over-the-air digital television by buying a converter box or digital TV set according to the Association of Public Television Stations study. About 43 percent of over-the-air households said they would purchase a converter box or a digital TV between now and when the transition takes place on February 17, 2009, compared to 12 percent who would sign up for a cable or satellite service.
Danah Confused By Facebook’s Fans
Danah Boyd writes that she’s she is “utterly confused by the ways in which the tech industry fetishizes Facebook”.
She asks some good questions and makes some good points. Lets go through them. My answers in italics.
Ask’s InterActive Could Buy Confused.com
There’s a fair amount of commotion surrounding Confused.com; the site, which is “a one-stop shop to help you find out whether you can save money on your car or home insurance this year,” may be accepting acquisition bids of well over $1 billion. And a potential buyer may be InterActiveCorp, the owner of Ask.com.
The Trials and Tribulations of A Confused Computer
During a recent period of PC breakdowns, I realized that I took my computer for granted. I thought the high tech machine would never let me down. Just when I thought things were going smoothly, “BANG”, I was in deep trouble.
Do visitors leave YOUR site feeling confused?
I recently spent a little time surfing the web looking at general web marketing and promotion sites and was somewhat surprised at how many were making what I consider, basic design mistakes. How many of the following apply to YOUR site?