paidContent has two pieces of good news for Hulu in the past week—they’re commanding not only similar ad prices to broadcast television, but also 10% of the online video ad market.
Online Threats Concerning More Americans
Internet users are becoming increasingly concerned about online threats such as viruses, spam and identity theft, according to survey by the American Consumer Institute.Consumers also report significant worry that their privacy might be invaded by programs that track and record which Internet sites they visit.The majority (74%) of those surveyed said they were "very concerned," about identity theft, compared to 68 percent who indicated great worry about identity theft in a similar ACI survey from 2006.
Senate Approves Bill Concerning Gmail Policies
A bill authored by Senator Liz Figueroa (D-Ca) that limits Gmail’s ad placement procedures has been approved by the Senate by a vote of 24-8. The bill questioned Google’s intention of placing contextual ads within incoming and outgoing emails.