Comprehensive guide on SEO competitor analysis. Learn why it’s vital, steps to conduct it effectively, best practices, and how to leverage the data for optimal results.
eBay Competitor Bonanzle Continues Big-Time Growth
Back in February, Murdok posted a couple stories about a competitor to eBay that you may or may not have heard of. It’s called Bonanzle, and it’s been growing remarkably all year.
When we first looked at Bonanzle, we found out that it had been voted the best eBay alternative, and that the site had reached a million listings in six months. In December, the site was quoted as having 170,000 unique visitors.
Savvy Competitor Analysis and Keyword Research Your Competitors Arent Doing
First, let’s tackle competitive analysis. As an entrepreneur, you’re no doubt familiar with some of the conventional wisdom about how to handle competitors. Do your research. Check public records and disclosures about big name firms in your industry. Assess your goals, branding plans, and future efforts in the context of the presumptive goals of your industry rivals. Understand why customers choose competitors over your firm — both why they like your rivals and why they refuse to work with you.
Company Loses Competitor Keywords In Metatags Dispute
In a reversal of what is generally considered the real world and what is virtual, metatags suddenly matter in a court of law, even if they haven’t mattered online for some time now. For one defendant, they matter as much as just under a half-million dollars matters. Dropping keywords into the metatags of a website is an old school SEO technique. And by old school I mean pre-googlistoric. Stuffing metatags in the age of Google, which ignores them, is about as useful as peacock feathers on an armadillo.
eBay In Talks To Buy Stake In Korean Competitor Gmarket
eBay is in talks to buy a minority stake in South Korean competitor Gmarket and is in discussions with Interpark to buy its 37 percent stake.The companies are waiting for approval from the Korea Fair Trade Commission, eBay spokesman Jose Mallabo said."There can be no assurance that the KFTC will approve the possible transaction, that an agreement will be reached or that a transaction will occur," Mallabo said in a statement.
Cuil Interest Shows Hunger For Search Competitor
Cuil, the search engine launched at the beginning of the week with brassy fanfare and progressive decrescendo on Monday, still looks about the same on Friday. It’s faster, at least, without 50 million—seriously—queries hitting its categorized servers. The images are still a bit out of whack, the categories still odd, the results certainly alternative.
Facebook Sues German Competitor
Facebook is suing a German social networking site alleging that it closely copies Facebook’s design and layout.Facebook filed a complaint in California federal court on Friday against studiVZ for copying its look, feel, features and services of Facebook.
Street View Competitor Gaining Strength, $7 Million
When people talk about Google Street View, the conversations tend to focus on either privacy or its undeniable "neat" factor. Thanks to Google’s success in other areas, profitability just doesn’t come up. But EveryScape has built its business around similar virtual tours, and the company just raised $7 million in funding.
Price Of Competitor Keyword Data: One Subpoena
A revived squabble between two recreational flooring companies has resulted in Google being subpoenaed for some of its keyword purchase data. The full implications of the order are not yet known, but third parties are nervous about being pulled in, and others worry about competitive data being de facto purchased through the courts.
Competitor Keyword Suits Not Doing Well
Those bringing lawsuits claiming that bidding on competitor trademark keywords is a form of infringement aren’t doing well in court. Though a few cases have made it past one court or another, those and others are getting caught up in the Second Circuit.