Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.
From Strategic Planning to Competitive Planning
The annual strategic planning review frequently amounts to little more than a stage on which senior executives and presidents of business units present warmed-over updates of last year’s presentations, take few risks in broaching new ideas, and strive above all to avoid confrontation. Rather than preparing the company to deal with the strategic uncertainties ahead or serving as the focal point for creative thinking about a company’s vision and direction, the planning process, “is like some primitive tribal ritual,” as one executive was quoted saying in a magazine article. “There is a lot of dancing, waving of feathers, and beating of drums. No one is exactly sure why we do it, but there is an almost mystical hope that something good will come out of it,” the executive added.
Preparing for a Competitive Holiday Season
Christmas is a time of joy, family and a fridge full of turkey soup and sandwiches to fill your happy belly for weeks to come. It is a short but stressful break at the start of a long and (at least in most parts of Canada), normally bleak winter. It is also the time of the year that accounts for over 40% of most retail business sales and can either make or break a business depending on the retail success of the season. I don’t want to be the one to break the news to most of you but someone has to do it; the holiday season is coming and this year it’s coming sooner than you think.
Competitive Selling Skills
Is your industry becoming more competitive? Are your prospects taking a closer look at what your competitors have to offer? Selling in today’s marketplace reminds me of that line from ABC’s Wide World of Sports: “The thrill of victory and the agony of defeat.” For the salesperson in the arena, it’s winner take all.
Do You Have the Competitive Advantage to Succeed in Todays Job Market?
Remember the good old days when recruiters contacted you about job leads and answering ads drew enough interviews to keep your search days at a minimum? At one time you may have been a highly sought-after commodity. However, it’s far from the reality of today’s shrinking job market for most job seekers.
Making the Pocket PC a Competitive Weapon
Competition is fierce in the soft drink industry. Behind the placement of every vending machine is a detailed strategy designed to identify and win the most attractive revenue-generating opportunities.
Tips For Selling In A Highly Competitive Marketplace
I am selling in a highly competitive marketplace. My biggest challenge in prospecting is creating interest and getting the appointment, since we really do not offer anything that is special or more beneficial than our competitors.