In August, Google announced that it was upgrading its category filtering feature for AdSense, and extending the feature into more countries (like the US and the UK). Today, Google announced that they have added two additional improvements to the Competitive Ad Filter.
AdWords More Competitive, AdSense Publishers Could Earn More
Google announced plans to give AdSense publishers a new way to generate revenue by allowing multiple Google-certified ad networks to compete for display ad space on their sites. This means that AdWords advertisers may end up having to pay more competitively, while AdSense publishers could reap the benefits.
What do you think of this idea? Comment here. Google explains the concept in the following video:
Is the Microsoft-Yahoo Deal Anti-competitive?
That Microsoft-Yahoo deal that has been so heavily anticipated since even way before it was announced may not go through as planned. At least that’s what one antitrust lawyer thinks.
Matthew Cantor, a partner with the firm Constantine Cannon LLP, told ComputerWorld that he believes the deal will not get past regulators – at least not as is.
Yahoo And Microsoft Can Be Competitive In Search
Yahoo and Microsoft combined have an opportunity to be competitive in the search marketplace even though they trail considerably behind Google, according to a new analysis by comScore.
In June 2009, Google had 65 percent of the U.S. search market, compared to 28 percent for Yahoo and Microsoft combined. Despite lagging in terms of overall search share, the combined searcher penetration of Yahoo and Microsoft was 73.2 percent, not far behind Google at 84 percent.
Utah Updates Anti-Competitive Keyword Bid Bill
Google faced a serious crimp in its business if Utah enacted legislation that would ban the search advertising company from allowing competitors to trigger ads with keywords.
SMX West: Competitive Research
Yank out "The Art of War" or just use common sense; either way, it’s plain to see that knowing about your competitors can help your business. At a session titled "Analyzing the Competition," speakers suggested areas to research and acceptable ways in which you can do so.
Search Insider Summit – Competitive Intelligence
Competitive Intelligence — One of the most powerful aspects of search engine marketing is the intelligence you can gain from it, both about your own brands and your competitors. Just how much can you find out about the competition?
The Competitive Nature of Internet Marketing
I recently read John Reese’s PDF announcing the launch of his new Income.com site. In the PDF he talks about how competitive internet marketing will become in the coming 5 years, and stated what are the two main ingredients to large sustainable profit in that type of marketplace. The first is on the concept of optimization:
Google Categories (Changes to Competitive SEO)
Lee Odden blogged about Google Categories yesterday. I wasn’t able to duplicate the categories look, but it did get me thinking about the ramifications to online competition if categories in search become commonplace. As well as how categories might influence our SEO strategies as business owners.
The Bane of Competitive Webmasters – Complacency
It’s really annoying to suddenly remember I have a few domains of 2-3 years of age, that I actually set up links for – but never had any real content on.
Reason being: complacency.
I bought the domains for an early client, with the aim of setting up a small network for link benefits for them.
However, early success meant the domains went undeveloped.