Brian Clark has some excellent ideas for writing effective titles in his blog copyblogger. He has recently re-written headlines submitted by his readers along with a rationale for the changes. It’s a good way of demonstrating what works.
Tips for Writing a Compelling Resume
Resumes have come a long way since they were just typed pages that chronologically listed employment histories, job duties, and educational qualifications. Hiring managers are inundated with hundreds of Resumes that still follow “old school”.
7 Compelling Reasons to Start Using CSS for your Website
If you haven’t heard of CSS, it’s short for Cascading Style Sheets. I’m not going to go through what it is. There are many free articles and resources about CSS out there in the wild wild web.
How To Write Ads So Compelling That Your Readers Are Totally Defenseless – They HAVE To Respond!
What is the real secret to writing ads that are totally irresistible? It’s communicating with your reader on an emotional level! It’s communicating that you really understand his needs, want, and fear. Sure, your offer needs to pass the logic test, but it also needs to tug at something inside of your reader.
5 Compelling Reasons to Choose a Wellness Opportunity
I actually have two separate online businesses – Selling wellness products and Selling digital information products (eBooks)
Compelling Reasons to Create Your Own Product
Like many people, I first started online by promoting affiliate programs. I didn’t have a product of my own, and affiliate programs seemed like the ideal way to earn an income. Why bother with the hassles of creating my own product if I didn’t have to?
Making Your Web Site Compelling
Amazon.com. Napster. Ebay. Blue Mountain Arts. Hotmail. These companies made it big on the web, most with surprisingly low marketing budgets, reaching unexpected heights in short time spans. Why? Was it branding? Sure, they are all strong brands today, but that is not what made them what they are. To be fair, a variety of factors contributed to their success. But by far the most important ones were tools and strategies that were sticky and viral in nature. Nothing markets a site better, spreading it like a wild fire, than having a viral product, tools or processes. And nothing makes it more capable of generating revenues than being sticky, for people only part with their money after they are comfortable with a product, after they have seen it a few times and interacted with it somehow.