Of all the companies in existence, a blinds and wallpaper outfit would seem to be one of the least likely to sue Google. But sue Google it (the American Blind & Wallpaper Factory) did, and the lawsuit has finally been resolved. No surprises here: Google won.
Online Revenge Company Driven Offline
Online punsters are slacking – Am I really the first to offer the gratuitous transmogrification to "e-venge" or "Revenge 2.0?" A company that appears to offline since news broke, offered revenge packages to online customers seeking to ruin their opponents.
End Embargos on Company News
I get a lot of pitches and press releases these days. An intriguing media advisory crossed my in-box this afternoon about student use of social networks. I was all set to grab the PDF of the study and blog about it until I saw this on the release:
“The report, available now for media only…is embargoed until Tuesday, August 14, at 12:01 a.m.”
Root Kit DRM Company Gets Sued
In an almost comical turn about, the company that provided Sony with one of the two horrific DRM systems in October of 2005 is now facing a lawsuit. MediaMax worked on controlling the number of copies that a person could make with a CD, and has cost Sony some 5.75 million dollars to settle the lawsuits that arose from the use of MediaMax.
Golf Club Company Takes A Swing At Google
Four major domainer firms are being sued for filling (otherwise unused) sites with ads. One other corporation – Google – has also been named in the class action complaint; Google provided the ads.
Big Company Marketers Need to Influence
I was talking to the Web team for a large multinational company today, emphasizing the importance of setting up governance to make sure that the entire company mobilizes around their marketing efforts.
At one point, they stopped me and said, "No, we don’t have to do that because we have the whole team here."
Unfortunately, unless it’s the CEO talking, that’s never true.
Social Media Disrupts Company Communication
I was inspired this morning by Daniel’s post on his Emergence Media blog titled Marketing Changes: CMOs, Evangelist, Social Media Programs, Website Strategy Positioning, it’s a very meaty article and worth a good read.
Longer Tail of Media Consumption
Hiring a Vertical Web Design Company
First off, a definition: a vertical Web design company works exclusively in one industry, be it travel, hospitals, or cookie cutting. A horizontal Web design company works with a wide range of companies in different industries or sectors.
Recently, a few prospects had been weighing our services against the services of a vertical vendor and asked me to explain why they shouldn’t go with a Web design and Internet marketing company that focuses specifically–in these cases–plastic surgeons or law firms.
Programming and Starting a Web 2.0 Company
If you do not have programming skills, but you have excellent business skills and a burning idea for a web 2.0 company? Outsourcing your code development might just be for you.
Funding and Starting a Web 2.0 Company
There are three basic brands of funding for your new shiny web 2.0 company. Bootstrap, Angel and Venture Capitol. Which one you use really relies on your personality (how well you tolerate risk) and how deep your pockets are.
Bootstrapping