If you improve the value of another service based largely on their infrastructure or data, it usually doesn’t take much for them to roll your offering into their well known brand, and kill your market position.
Alexaholic was praised by Alexa for being innovative, right up until they sued when the creator failed to sell them the domain name. It took a year for Alexa to clone Alexaholic.
Companies Need Creative Hiring Solutions
I just took a web design survey. It took me less than four minutes, if that, thanks to the multiple choice options and easy questions. What slowed me down was the chance to speak up about women, driving long distances to work and single parenting.
Google Maps to Mash-up Companies
Man, talk about a kick in the groin. Over the past few months, Google has been happily providing a Google Maps API to any developer that asked, and encouraging them to create mash-ups (ie. add their own useful content) of the mapping search technology.
When Good Companies Go Public
This is what happens when good companies go public: the principles that made them good, even necessary, to the point of inspiring a romantic loyalty among their customers, are whittled away at until only those principles which are profitable remain. If it’s true that Google is reconsidering its view of Network Neutrality, let it be said that this is the reason why.
Google says it’s not true, by the way, but we’ll get to that later. This is an exploration of what could happen, a seemingly very likely ethical pickle the search company could find itself in down the road.
Over Half of Irish Companies Fail Search
Press releases can be a great way to draw attention to your business. A well crafted piece with a catchy tag and good hook will get carried by many of the news organisations. And when that happens you can get some great coverage at little or no cost to your firm.
Companies and Marketing 2.0
Just saw on Twitter that Emily Chang had posted about RSS feeds for archiving your own personal history.
Six Web Companies Launch YouTube Channel
Six Internet companies have banded together in an effort to raise their profiles and have created their own Super Bowl ads, which they have uploaded to YouTube. Lacking the kind of budget it would take to air an ad during the game the half dozen decided to take a gamble and attempt to create a viral video campaign.
Finding SEO Companies
When KeywordRanking was still in business, we used to get calls about once a month from disaffected clients asking how to get out of contracts and to see if they were getting value for the $2,000 being spent.
Startups Can Innovate Better Than Big Companies
Don Dodge wrote a couple of great articles recently titled “Why Startups Innovate While Big Companies Incrementally Improve” and “What do the PC, Mac and Xbox All Have In Common”.
Bloggers: How To Approach Companies
Alright, timeout, we need to fix something….