Tag: community

Search Engine Optimizing Toward The Hispanic Community

There has been a running discussion among the SEO community about whether or not going through the efforts of optimizing web content for Hispanic visitors is a valid exercise. Some believe that optimizing and marketing towards a community that isn’t known as being search engine savvy (a misconception) isn’t a worthwhile endeavor.

Getting Involved In The Community…Online

The one big advantage that small businesses (and especially home-based or sole-proprietorships) have over larger enterprises is the ability to show personality and friendliness to their customers and potential customers. Someone who is really involved and has a direct interest in the happiness of the customer brings something more to the bargain than does the employee of the faceless corporation.

Boost Profits: Market to the Gay Community

Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLINN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of the gay and lesbian market was 514 billion dollars. Online research conducted by Community Marketing Inc. in San Francisco from 2001-2003 showed that gay and lesbian travel accounted for 54.1 billion in annual spending in the United States alone. This research also concluded that approximately 76% of gay and lesbian household incomes are above the national average of $40,000 per year.

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