Does the “decay rate” at community sites like Epinions.com spell eventual doom for Wikipedia? Technology and Marketing Law blogger Eric Goldman thinks so, and, not to put any more pressure on him, is working on an academic paper to show why. The site’s decay rate—the rate at which community members become less devoted to a site over time—is just one part of Goldman’s larger argument. At his blog he pulls up some data regarding Epinions, which relies on paid community member reviews.
Twestivals: Twitter Communities Meeting In Real Life
If you’re a Twitter user, you like the idea of extending your virtual community into the real world, and you’d be keen to help a worthy cause, Twestival is right up your street.
Getting All You Can Out Of Online Social Communities
So you’ve entered the land of brand-building in online social networks. Now what? Online communities can be great places for marketers to learn and engage with their customers and other consumers. In order to get all you can get out of it, there are certain guidelines to follow that may help. Below are the 5 Commandments for How to Act in an Online Social Community.
SMX: Micro Communities
Pick an interest area, and there’s probably a social media site that’s serving a community around it. These sites might be "micro" in size compared to some of the large, well-known services, but they have passionate members who might also be a more targeted audience that you wish to reach. This session tours some of the many smaller communities out there.
(non)Value of Open Communities
Many web companies significantly profit from the appearance that they are open, but anything of value eventually needs to have some limitations placed on it. In spite of no longer having MovableType installed on this server, the mt-comments file is one of my most requested files. Registration moves you away from The Tragedy of the Commons to something more sustainable.
Affiliate Summit: Monetizing Communities
At the Affiliate Summit in Miami today Lee Dodd, President, Zydeca Partners and Jeremy Schoemaker (ShoeMoney), President, ShoeMoney Media Group spoke on how to monetize community and social networks during a panel discussion.
Social Media and Support Communities
Social Media is a hot phrase currently. It’s an extension of the idea implicit in that Times Magazine selection of YOU (that’s all of us) as Person Of The Year in 2006.
Secrets of Successful Online Communities
This past weekend I was moderating a panel at CommunityNext, a smart event focused on everything about online communities coordinated by Noah Kagan.
The event was a fun gathering of extremely smart folks from some of the hottest online communities today – and panelists/speakers shared many great thoughts on topics ranging from how to be more awesome, to the genesis behind HotorNot.com.
What Communities Does Your Website Belong In?
Right now search relevancy algorithms are heavily tied to overall authority, but given enough time publishers and search marketers will undermine that measure of relevancy the same way that keyword density and raw PageRank died off.
Problems of Internet Social Communities
Probably the hottest thing on the Internet right now, that drives ad revenues and many other things floating around the web, are the social communities. These communities, descended from the chat rooms, continue to culminate in Flickr groups and MySpace groups. But with all this warmth, love and friendship, is there a dark side?