PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isn't doing much about the behaviors of your important outside audiences?…
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Tag: communication strategy
Mid-Year Review: Have We Learned Anything?
Hurray! June is over and that means (for those of us in the Northern hemisphere) we get to look forward…
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white…
Time to Spruce Up Your Public Relations?
Better check out the public relations fundamental premise, then take action in your own best interest.
How to Take Advantage of Public Relations
Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.
PR: How Sweet It Is!
The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and…
Feature Your Benefits
Sales Copy eventually every small business owner must consider what needs to be included in order to produce a successful…
How to Win a News Reporter’s Heart
Every have trouble convincing a news reporter to cover your story? Here's how to solve that problem. Like all other…
Do You Know How Much Your Content Costs?
The creation of content is a significant and increasing cost for many organizations. However, few managers know how much they…
10 Tips for Better Public Relations
Every document you write is part of a public relations program, and will have an influence on what the reader…
