Tag: commercial

A Better Ask Commercial (not saying much)

Ask has a new television commercial. And, yep, it’s . . . disappointing. Yes, the Lisa makes incredible points about how they’re still objectifying the opposite sex and how googling ogling Kato Kaelin is just plain weird. And yes, their campaign since hiring CB+P has been disjointed and disappointing. But since she’s covered all that so well, I hardly have anything to add. So I’ll quote her:

IAB Releases Commercial Video Guidelines

The Interactive Advertising Bureau (IAB) recently released a set of guidelines for creating online video commercials as well as a compliance program to assist advertisers identify publishers and technology providers that follow the guidelines. Some big name Web companies have signed on to the compliance program like Yahoo!, Walt Disney Internet, MSN, Fox Interactive, CBS, and NY Times Digital.

Back To Top