You could be forgiven if, after listening to the excerpts of my interview on Beet.TV, you thought that my favorite television programs are infomercials. But I was trying to make a point. Infomercials, and other direct TV campaigns, have a lot to teach us about video for the Web.
British Firm BT Group Launches Combined Mobile/Land Line
British telecom giant BT announced the world’s first venture into combining mobile and land line services into the new BT Fusion service. BT customers will be able to switch between their mobile and landed broadband lines as they come and go from their home or office.
Drive More Targeted Traffic and Sales than Mini-Sites and Gateway-Pages Combined
Many top gurus promoted mini-sites as the cheapest and easiest way to make a profit from an affiliate program.