The Power of Expectations
You can sit around and wait on FedEx to drop off a big box of happiness on your doorstep if…
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Tag: Cognitive Bias
Why Reporters Like ‘Bad’ News
Whenever you deal with the news media, there is a primary rule that you must keep in mind at all…
Do You Have to Think Negatively In Order to Survive?
Not only do people actually say negative things to us, we tend to interpret things negatively, says Robert Cooper, Ph.D.,…
Are You Sure You Know What You’re Doing?
Because when it comes to public relations, non-believers can produce a double-bummer -- missed opportunity AND a ton of wasted…
That Was No Gorilla, That Was My Inattentional Blindness
If you were watching a basketball game and someone in a gorilla costume stomped across the court pounding his chest,…
The Truth About Online Advertising
Though I don't profess to be an advertising guru', yet there are certain things I have learned the hard way…
Taking the Bull by the Horns
How successful people beat fear. The first thing to realize is that Fear is all in the mind. We are…
