Tag: coalition

Coalition Groups Call For Open Mobile Access

Mobile Internet access is being hailed as the next great revolution as an estimated 3 billion handheld devices are sold (about 38 per second). Comparatively, less than half that number have fixed, wired connections. But universal access advocates warn that half of the world (or at least the ones in the United States) will not enjoy all the Internet has to offer.

JupiterResearch Forms Email Coalition

JupiterResearch is weighing in on the accuracy of e-mail measurement with the formation of the E-mail Measurement Accuracy Coalition (EMAC).

The group will offer recommendations of guidelines to measure e-mail deliverability and other e-mail marketing performance indicators.
"There is a fundamental lack of consensus across the e-mail marketing industry on how e-mail performance is measured, which ultimately undermines the effectiveness of the medium and renders cross industry benchmarks useless," said Vice President and Research Director David Daniels.

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