Yahoo has started to build more upon its display advertising relationships with name brands by adding new technology.
Relationships Between Clients and Agencies
I read in the WSJ a couple days ago that agency/client relationships are becoming harder to sustain… not surprising as marketers are under increasing pressure to drive results. In the good old days, clients were happy with increases on brand awareness and preference metrics. But given that the average tenure of CMOs at top-branded companies is only 23 months, there’s an intense pressure to demonstrate results – fast – and often at the expense of the brand and its customers.
Keeping Clients Within Project Boundaries
I suspect most of you have experienced “scope creep” before. Scope creep begins at the moment when your client asks for something outside of the scope of work for which you’ve contracted (you do have a contract, right?). Naturally, they’re asking for this thing to be included at no extra cost. Actually, they’re probably not asking. They’re probably acting like it’s always been understood that this thing will be included. Duh.
SEO – Working for Clients or Yourself?
Early last week Brian Provost of Scoreboard Media Group posted The First Question You Should Ask Your SEO Consultant. That question according to Brian is “If you can rank a site in lucrative markets, why would you do it for clients instead of for yourself?” It’s an interesting question and one deserving discussion.
Breaking Up with Bad Clients
As any type of company or consultant, the WRONG clients can destroy your success. It is often very tempting to keep clients, since the money seems nice, but when you drill down to the nitty gritty, they are often not very profitable at best, and a complete resource drain that can damage your pocket book and your quality of life at worst.
Flickr, Bad Retailers, Bad Clients, Old School Nostalgia
1) Smart Use of Flickr # 273 Core 77
Architecture for Humanity held its logo design competition on Flickr and received entries from across the globe. This is a really smart use of Flickr, but an even smarter non-profit using social media to get international graphic design consultation for free.
Google Shares Quality With Ad Clients
AdWords users will begin to get a glimpse of the ‘man behind the curtain’ as they make a trio of general Quality Score ratings available, based on the keywords clients pick for those campaigns.
Billable Rights of SEOs and Clients
The SEO has a right to receive payment from the client for the entire amount contracted. A contract is a contract is a contract. Don’t try to weasel out of it. The SEO has a right not to have to justify to the client payment due in terms of actual time spent on account unless payment is based on an hourly fee. Package priced contract fees are due regardless of time spent provided work outlined in the contract is performed.
FMS: Pending Clients Before Accepting a Connection
I’m currently working on a video chat app using Flash Media Server and Flex. This will be version 2 of my Ameegos.com excercise and this time I want to add real scalability to the app.
Clients That Don’t Pay Their Bills
I’ve always heard horror stories of small business owners and clients who don’t pay their bills.