How Click Fraud Affects Pay Per Click Advertisers
Recently, an article appeared on CNET stating that Google has filed a lawsuit against a Texas-based company alleging they fraudulently…
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Tag: click fraud
Google CFO: Click Fraud Threatens Our Business Model
At an investor conference Wednesday, Google CFO George Reyes stated -- I think something has to be done about this…
Pay-Per-Click Fraud Exposed–Part II
According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of…
Pay-Per-Click Fraud Exposed
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Is Click Fraud Ruining PPC Ads?
With reports that over 50% of PPC ad revenue comes from fraudulent clicks, it appears that the Google/Overture cash cow…
Clicklab Brings Key Innovations to Web Analytics
Clicklab Releases v2.0 of Its Web Analytics Platform; Helps Online Advertisers Detect and Document Click Fraud.
Unveiling the Mask of Click Fraud
Click fraud is nothing new. In fact, it's been exaggerating click-through rates as long as the Internet has been popular…
Using Scoring System to Combat PPC Click Fraud
Web analytics is an inexact science. Good news for the sellers in the traffic industry where 10-15% is considered a…
PPC Guerilla Tactics
If your promotion strategy includes pay-per-click, listen up. You need to be aware of a few guerilla tactics that are…
Click Fraud: The Google Killer
Google listed click fraud as one of the potential "worries" that would-be investors should consider. In fact, they admitted to…
