Tag: claims

Harvard Professor Claims Google Conversions Inflated

Benjamin Edelman,  assistant professor at Harvard Business School, claims Google and partners are inflating PPC conversion rates and increasing advertiser cost via four specific channels, including Google’s own Chrome browser.

Google makes money by charging advertisers every time a user clicks on a Google advertisement, but in the instances described and documented by Edelman, he makes it appear Google and partners are colluding to intercept traffic to websites that would be navigated directly (and for free) rather than by searching.

Study Claims Spam Is Hurting The Environment

Can spam cause damage to the environment and contribute to greenhouse gas emissions?
That’s what a study from McAfee and climate-change researchers ICF have concluded. The study "Carbon Footprint of Spam" released today, found the global annual energy used to transmit, process and filter spam totals 33 billion kilowatt-hours (kWh), or 33 terawatt hours (TWh).
That’s equal to the electricity used in 2.4 million homes, with the same green-house gas as 3.1 million passenger cars using 2 billion gallons of gas.

FDA Cracks Down On Online Claims Of Cancer Cures

The Food and Drug Administration is alerting consumers not to purchase products on the Internet that fraudulently claim to cure cancer.The FDA has sent warning letters to 23 U.S. companies, 1 Canadian, and 1 Australian company asking them to stop selling 125 products that claim to cure, treat or prevent cancer."Although promotions of bogus cancer ‘cures’ have always been a problem, the Internet has provided a mechanism for them to flourish," said Margaret O’K. Glavin, the FDA’s associate commissioner for regulatory affairs.

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